Marketing Communications Plan Essay Example | Topics and Well Written Essays - 2000 words

Marketing Communications Plan - Essay Example - introduce new ways and new experiences of eating chocolates, given the technological advances in the manufacturing process, i.e. sugar-free chocolates, chocolates with fruits and nuts, chocolates with cereals, etc. - While there is common notion that chocolate purchases decline during economic recession, there are reports that suggest portion of the consumer budget is being used for personal indulgence, as indicated by the decline in savings ratio during economic downturn. Strategic communications must be able to target this market that will spend on chocolates for indulgence in spite of economic downturn - Strategies should include campaigns that will highlight the lingering good feelings resulting from eating chocolates at a time when negative sentiments brought about by economic recession dominate the general mood of the public Given the above objectives, the marketing communication efforts should be able to contribute to the overall target of the chocolate confectionary industry to grow by as much as 17 percent in the next five years, or an increase of two percent in real terms. Message 3 – Chocolates are produced by corporate citizens who give back to society what it has received from the public. It practices social responsibility and looks after the welfare of the community where it operates. To communicate effectively, the promotional mix efforts will have to hire advertising agencies to develop effective sales ads; sales promotion specialists to design targeted sales promotion programs; direct-marketing specialists to build database and interact with customers and prospects by mail and telephone; web developers/graphics design artists/IT experts to develop and maintain the marketing campaign online, and public relations firms to supply product publicity and develop positive image for chocolate products and the chocolate-eating habits. What is important in the marketing

Pros and Cons of Legalizing Drugs Essay Example | Topics and Well Written Essays - 2000 words

Pros and Cons of Legalizing Drugs - Essay Example The government starts experiencing constraints in sustaining its citizens and therefore is forced to result to heavy borrowing from other nations, non-governmental organizations, World Bank among other financial institutions. The resulting effect is a huge deficit in the balance of payments, which in turn leads to bad debts (Parks 2009). b) High costs incurred- The costs incurred by the government in following up and arresting drug traffickers are high. It involves the use of machines like vehicles and detectors, to track the criminals and this means expenditure has to be incurred. When these criminals have been arrested and prosecuted, they have to be retained in the cells and provided with the basic needs. If any of them falls sick, they have to be taken to the hospital by the government and it settles their medical bills. This all are extra costs incurred which should have otherwise been saved (Bean 2010). Many nations find it unreasonable nowadays to arrest and prosecute drug offenders as that is not helping in any way to reduce the vice and hence the urge to legalize drugs. The graph below compares the total number of people jailed for drug abusing in U.S.A and the total number of people arrested and jailed by the European Union for all offenses:Medical expenditure by the government increases since many fall vic tims of drug abuse. Many of them become addicted to the drugs to a point whereby they cannot do without them, and this means rehabilitation is the only solution to save their lives. The sensitization programs that the government may decide to organize to enlighten the people on the effects of drug abuse and ways of avoiding drug abuse are very costly. c) Increased mortality rate- Due to drug legalization, many drivers will be under the influence of drugs when driving. This increases road accidents hence leading to loss of lives of many civilians and traffic jams in the roads. In addition, since it is legal to use drugs, many people will result to abusing them. Drug abuse may lead to death of the victim at the end because the drugs have their side effects on human health. For example, many people have been abusing pharmaceutical products that are legal and this has resulted in the death of the individuals. These deaths reduce the population of a country, which should have provided the country with enough labor force to maximize output thus profits (Parks 2009). d) Increased war with other nations and terrorism- Many terrorists do abuse drugs so that they can stimulate their bodies for the plans ahead. Many of these drugs affect the reasoning capacity of an individual and

Examine the relationship between content and form in any of the texts, Essay

Examine the relationship between content and form in any of the texts, photographs, or portfolios in the section - Essay Example The individual insight with a subjective value is inevitable. For instance, on the first photo we may observe people against the background of Leaning Tower of Pisa. They make a picture of memorable moment in their life and stay in famous position showing a person who preserves a Tower. For some people it is just a tourist who made a funny picture, for others it is a close friend who visits a historical place of interest. As for the person who is in the photo is it some other connotation with a special meaning. The second photo represents the tourist group in front of the Temple of Athena. Still, the foreground of the picture involves a person who makes the photo of this people. It may be the tourist from this group, or a guide of the excursion or even a random tripper with no relation to this exact group. A man is a form while the variety of contents is different to any possible viewer. The second important thing is the origin and types of occurred meanings that appear in the process of perception and interpretation of creation. The question of origin is coherent and logical. It depends from the observer and predetermines by his/her social, cultural, intellectual and other competencies (Durant and Fabb, 142). What is more, every person attains individual perception that is fully subjective. It is clear that people who visit historical places what are in the pictures will acquire rather sundry connotations than those who dream to make a vacation in these places. As for the types of meaning it is rather controversial. Recent research investigations divide this huge variety of connotations on two basic kinds. Peirce identifies coded and non-coded relationships between form and content (Durant and Fabb, 142). Still, these types may mix, and one connotation may contract both types or interchange it according to some

A Very Old Man With Enormous Wings by Gabriel García Márquez Essay Example for Free

A Very Old Man With Enormous Wings by Gabriel Garcà ­a Mà ¡rquez Essay When Pelayo was coming back to his house, he found an old man face down in the mud, with a pair of enormous wings. The neighbor told them he was an angel, and must have been knocked down by the rain. In the short story, A Very Old Man With Enormous Wings, Gabriel Garcà ­a Mà ¡rquez reveals some of his ideas of human nature. He shows how pessimistic humanity can be, through an experience with a fallen angel. One portrayal found in the story was the idea of human greed and selfishness. Most people are interested in what is best for them, or how they can take advantage of something for their own good. In the story, the Pelayo and Elisenda, husband and wife, had an angel fall into their yard. At first they were going to put the angel on a raft and free him from their chicken coop prison. Instead, they decided to charge admission to see the fallen angel that they held captive in their courtyard (6). They knew that people would come from everywhere to see this spectacle, and took advantage of the situation. By keeping this angel locked up in the chicken coop, they were profiting off of his misery. The people that came complained of their many problems, and were looking for the angel to help them. They were all concerned with themselves, and their own problems, rather than the angels well being. This selfishness is just part of human nature. The human race will always look for the best options to benefit themselves. Humans seem to have a very short attention span. The smallest things can be amusing, and keep our attention, but generally only for a short time. The human race is always looking for the new best thing, whether it is the hippest fashions, the newest, fastest cars, or the top-of-the-line computers. In A Very Old Man With Enormous Wings, the people were amazed by the fact that a flesh-and-blood angel had fallen, and were coming from all over to see him. It was only after a period of a few weeks or so that a traveling circus came to town. In this circus, there was a woman who was supposedly turned into a spider for disobeying her parents. The crowd lost interest in the angel and swarmed to see the spider lady (10). The people were interested in this angel for only a short period of time because something more interesting came to town. The whole idea that there was a fallen angel on earth became old news. Humanity is, by nature, cruel. Again, going back to the angel and his imprisonment, it seemed as though people were upset or disappointed that the angel would not answer their questions. The whole imprisonment was cruel to begin with. At first, they even tried to feed the angel mothballs. Then, when everyone was dissatisfied with the angel merely lying around in the chicken coop, they decided to get him to move by burning his side with an iron, used for branding steers (9). For weeks they tormented this poor, hopeless angel. Mà ¡rquez, through his fiction, has shown some of his feelings on the philosophy of human nature. He feels that as a whole, is not very positive, and can be quite selfish. We tend to have a short attention span with many things, and we can also be very cruel. Human nature, as portrayed in A Very Old Man With Enormous Wings, is not as perfect and wonderful as many would like to believe.

Portrayal of Masculinity in Art Essay -- Essays Papers

Portrayal of Masculinity in Art According to several versions of the Webster dictionaries, the word â€Å"masculinity† refers to the characteristics of being masculine, manly, male stereotypes, having or occurring in a stressed final syllable , having the final chord occurring on a strong beat , of or forming the formal, active, or generative principle of the cosmos. The word â€Å"masculinity† overall reflects the stereotype of men being a strong force, in music chords or in general. Looking into Brett Eberhardt’s drawing, â€Å"Introduction†, the thought of sexuality barely crossed my mind. After talking to Mr. Eberhardt about his choice to draw a self-portrait, he stated that he wanted to depict a human, male or female. It just so happens that he draws himself best. Eberhardt’s drawing is nostalgic in the depiction of curiosity. The suggestion of curiosity plays with many topics that range from childish curiosity to sexual curiosity. So I wondered how his piece might be considered a masculine drawing and how masculinity has been portrayed...

Interpersonal needs

My dominate interpersonal need is inclusion. This is defined by Scouts as â€Å"the need to maintain a satisfactory relationship with respect to interaction and association† (Scouts, 1956 p. 19). I interact with my family and friends to meet my interpersonal need of inclusion. When I take my son to the beach, I usually call my sister or friend. I invite them to come with us. During the holidays, I attend several events. Weather the activity is at school, with family members or a community event, I love to Join in the festivities. Sometimes I come home and my husband is watching a movie with our boys.I drop my backpack and Join them on the couch. We share some popcorn, and a few laughs as we enjoy the movie for the seventeenth time. I am a member of a couple support groups online. One group is for mothers of children with autism. The other group is for families affected by Spinal Muscular Atrophy. These support groups have been very fulfilling for me as a mother. Having childre n with special needs can be very isolating. In these support groups, I am able to reach out to people in similar situations. We share advice. We cheer each other on, and cry together too. I am grateful to be associated with these support groups.I feel satisfied that my dominate interpersonal need is being fulfilled. I am surrounded by loving, and caring individuals. I feel am very fortunate in this aspect. My dominate interpersonal need of inclusion, helps me maintain close relationships with important people in my life. This need hinders me as well. I often become overwhelmed. I tend to spread myself too thin. It is hard to find a balance, between family, friends, work and school. In order to avoid this overexertion, I need to become more organized. I need to maintain a schedule, and try not to be too many places at once.

Life Support

The article â€Å"Do the Poor Deserve Life Support? † by Steven E. Landsbury raises the issue of whether or not we should keep people on life support when they cannot afford it. Although it is a horrible situation I feel that Baylor Regional Medical Center did the correct thing by removing Tirhas Habtegiris from her ventilator. If hospitals provided her and others with this service for free it would mean budget cuts. These cuts would affect the care which is provided for the rest of the general public. Also, it would mean that someone else's insurance or taxes would have to cover the cost of keeping her alive. I did some research and saw that to keep someone alive on a ventilator would cost between 2000-3000 per day. Financially, it would be a bad idea to try to save every single person, rich or poor. Seeing as how the poor obviously can't pay for themselves, it would cause a strain on society to pay and use their own money that they would need themselves for vaccines, surgery, medicine ect. The general public would suffer because they wouldn't receive the quality service which they have been paying for. Economically speaking, no â€Å"free† life support should be given to anyone that cannot contribute back to the industry that is paying for the procedure. Considering that the life support we are dealing with here is mostly ones that will prolong the death of an individual, there is little to no benefit to keeping an individual alive. In that regard, they should be denied their life support request and left to die from their condition. Simple law of economics. If the cost is greater than the benefit, do not do it. At the same time it would be ideal to provide everyone with life support. This shows in my opinion that our Medicare system needs to change. How we will go about it I do not know. The end of Ms. Habtegiris' life was tragic. Most of us won't have to make such a choice as whether to pull the plug or not, that is the good news. It was wrong for Baylor to pull the plug but it is clear that in the real world of limited medical resources that hospitals will be making similar decisions in the future. Life Support The article â€Å"Do the Poor Deserve Life Support? † by Steven E. Landsbury raises the issue of whether or not we should keep people on life support when they cannot afford it. Although it is a horrible situation I feel that Baylor Regional Medical Center did the correct thing by removing Tirhas Habtegiris from her ventilator. If hospitals provided her and others with this service for free it would mean budget cuts. These cuts would affect the care which is provided for the rest of the general public. Also, it would mean that someone else's insurance or taxes would have to cover the cost of keeping her alive. I did some research and saw that to keep someone alive on a ventilator would cost between 2000-3000 per day. Financially, it would be a bad idea to try to save every single person, rich or poor. Seeing as how the poor obviously can't pay for themselves, it would cause a strain on society to pay and use their own money that they would need themselves for vaccines, surgery, medicine ect. The general public would suffer because they wouldn't receive the quality service which they have been paying for. Economically speaking, no â€Å"free† life support should be given to anyone that cannot contribute back to the industry that is paying for the procedure. Considering that the life support we are dealing with here is mostly ones that will prolong the death of an individual, there is little to no benefit to keeping an individual alive. In that regard, they should be denied their life support request and left to die from their condition. Simple law of economics. If the cost is greater than the benefit, do not do it. At the same time it would be ideal to provide everyone with life support. This shows in my opinion that our Medicare system needs to change. How we will go about it I do not know. The end of Ms. Habtegiris' life was tragic. Most of us won't have to make such a choice as whether to pull the plug or not, that is the good news. It was wrong for Baylor to pull the plug but it is clear that in the real world of limited medical resources that hospitals will be making similar decisions in the future.